Astro All Asia Networks ( DBA CONSULTANCY ) Assignment

Astro All Asia Networks ( DBA CONSULTANCY ) - Assignment Example Astro also runs production of films and its business ranges from commissioning and distribution of films. Its subsidiary Celestial Pictures own the largest film library in China. At present, Astro All Asia Networks is looking to expand its business in entertainment and media markets of the growing markets in Asia where there are ample scope of market penetration. Astro have invested in a joint venture of DTH services in India where the company envisages opportunity for growth. Apart from the opportunities, the threat to the company and concerns over its current positions are also important to study. Rationale of Study The rationale of the study is to examine the strategies of the Astro All Asia Networks in promoting its prospects of short term and long term growth. The current position of the company and the strategic methods of alliance for entering the foreign markets could be discovered with the help of this study. The study also provides an insight on the political, environmental , social, technological, economic and legal risk to which the company is exposed in its current business position. The strength, weakness, opportunities and threats to Astro could be analyzed with the help of this study. Significance of Study The significance of the study on Astro All Asia Networks and its current business position is that the performance of the company and its current position could be used to get an understanding of the position of media and entertainment industry. The threat of substitute products and services of the Astro could be analyzed with the help of this study. The emerging trends in the media and entertainment industry of Astro would provide information on the competitive market scenario. The current situation of Astro’s business could be analyzed to find the potential threats of the new market in the under-penetrated markets of Asia. Apart from this information on the bargaining power of the suppliers and the customers could also be obtained. Obj ectives of Study The objective of this study is to provide an insight to the managers of the concerns of the company, the emerging risks and threats to the business of the company. The study is aimed at investigating the threats of Astro’s business like the probabilities of convergence its businesses of digital media and entertainment with the business of computers, laptops and note books. The threats of World Wide Web to the business of Astro are also examined. The threats of mobile networks on the business of Astro are also examined with the help of this study. The study is also aimed at exploring possible weakness in terms of political, social and environmental exposure in the foreign markets for expansion activity. The technological, economic and legal challenges for Astro in its current situation are also investigated with the help of this study. Scope and Limitation of Study The scope of this study is that it provides an insight on the opportunities of expansion of Astr o All Asia Networks in Malaysia as well as in the under-penetrated markets of Asia. The possibilities for stabilization of acquisition cost of subscriber through its quality of services helps to judge the prospects of profitability of the company. T